Why Hiring a Licensed, Registered Auctioneer Matters—And What It Means for You

June 24, 2025

When it comes to selling your assets—whether it’s a lifetime of heirlooms, farm equipment, business liquidation, real estate or an appraisal—choosing the right auctioneer is more than just a good idea. It’s a vital decision that can make the difference between a stressful experience and a seamless, successful sale.

So, what should you look for in an auctioneer? One word: credentials. And Stan Jones of Jones Auction & Realty checks all the boxes.

Stan is a licensed and registered auctioneer in the State of Wisconsin and a long-standing member of both the Wisconsin Auctioneers Association (WAA) and the National Auctioneers Association (NAA). These designations mean real accountability, ongoing education, and an unwavering commitment to ethical, effective auction practices.

With over 65 years in the auction industry, Jones Auction & Realty has successfully navigated both traditional and online auction formats, earning a reputation for integrity, efficiency, and successful results.

What This Means for YOU

Hiring a licensed, experienced auctioneer like Stan means:

Peace of mind—Your sale is in the hands of someone trained, tested, and trusted.
Full-service support—Jones Auction & Realty handles everything from start to finish.
Wider reach and more bidders—Thanks to Stan’s advertising knowledge and tech-savvy approach.
Higher sale prices—Stimulated by competitive bidding and well-executed strategy.

Why WAA and NAA Membership Matters

When an auctioneer holds active membership in professional organizations like the WAA and NAA, it’s not just a fancy online resume, it’s a promise. These associations are built on education, ethics, and a passion for the profession.

WAA Auctioneers:

Are licensed by the State of Wisconsin
Must comply with state and federal regulations, including the Uniform Commercial Code, Sherman Act, ATF, and bankruptcy laws
Must attend Ongoing Continuation Education
Adhere to a strict Code of Ethics
Keep abreast of trends in the marketplace
Must be knowledgeable and honest to protect consumers
Attend state and national conferences, seminars and workshops
Network with other professionals to improve service to consumers
Collaborate and network with other professionals to bring their clients the best service possible

NAA Auctioneers:

Represent the top-tier of auction professionals worldwide
Are trained in sales psychology, technology, and marketing strategy
Use online formats to reach the widest possible pool of bidders
Understand appraisal and valuation, ensuring your assets are positioned for the highest return

Trust Built on Experience, Backed by Credentials

Owner and auctioneer Stan Jones is not only highly experienced, but a recognized leader in the field. His involvement with the State of Wisconsin Governor’s Licensing Board ensures he’s not just following best practices—he’s helping to set them.

Want to know more? See Stan’s full list of credentials:

Education & Special Training

Certified Appraisers Guild of America
Personal Property Appraiser Certification Program, CAGA; Certified February 1999;
World Wide College of Auctioneering; Graduate Auctioneer, Graduated July 1995;
Certified Auction Institute; CAI, Certified 2004;
Accredited Auctioneer of Real Estate Training; 1999;
National Pork Producers Leadership Training; National Pork Producers Speaker Corporation;
Madison Area Technical College; Real Estate Law; Certified May 1995;
Wisconsin Realtor Association Real Estate Broker, Certified; November 2002;
Wisconsin Auctioneers Speakers Corporation; 2006; Certified Public Speaker; Certified February 1989;
National Auctioneers Expert Witness Training; 2006; National Auctioneers Leadership Training; 2006;
United Country Real Estate Training, Certified; November 2007;
Quality Service Certification; November 2007;
National Auctioneer’s Association; Train the Trainer Public Speaking; 2007;
Benefit Auction Special Training, BAS; 2012;
National Auctioneer’s Association; Internet Only Auction Seminar; 2014;
Auction Technology Specialty Training; 2015;
Auction Marketing Management, AMM; 2018;
State of Wisconsin Auction Regulations & Licensing Board; 2018
Certified Estate Specialist Training; 2023

Experience

Jones Trucking & Livestock Company; Management / 15 years in all facets of the business
Oink Enterprises; Owner/Management / 16 years in all facets of the business; operating Purebred Swine Operation
Jones Auction Service; Licensed Auctioneer / Over 68 years family business
Stade Auction and Realty Company; Egan Realty (ERA); Licensed Real Estate Agent
Shorewest Real Estate; Licensed Real Estate Agent
Re/Max Realty Center; Licensed Broker Associate/Licensed Auctioneer / Licensed Real Estate Sales/Personal Property Appraisals/Licensed Auctioneer
United Country Jones Auction & Realty; Licensed Real Estate Broker, Licensed Auctioneer, Franchise Owner
Jones Auction & Realty; Licensed Real Estate Broker, Licensed Auctioneer, Owner

Professional Membership

CAGA Certified Appraisers Guild of America
Certified Auction Institute, CAI
National Auction Marketing Institute
National Auctioneers Association
Wisconsin Auctioneers Association
Jefferson County Realtors Association
National Association of Realtors
National Pork Producers Association
Wisconsin Pork Producers Association
Dodge County (WI) Pork Producers Association
National Federation of Independent Business
Realtor.com
Metro Multiple Listing Service
South Central Wisconsin Multiple Listing Service

Seminars Attended

National Auctioneers Annual Conference
Wisconsin Auctioneers Semi-Annual Conferences
Annual Continuing Education Auction Seminars
Bi-annual Real Estate Continuing Education
CAI, Certified Auction Institute Continuing Education

Associations and Boards

Wisconsin Auctioneers Association
2007 Chairman of the Board
2006 President Wisconsin Auctioneers Association
2002-2006 Wisconsin Auctioneers Board
Wisconsin Pork Board 1986-1993; President 1992
Wisconsin Auction Institute Board of Governors
Dodge County (WI) Agriculture Committee Board
Good Shepherd Lutheran Church Board
Member in Good Standing of the Governor's Blue Ribbon Auction Committee (WI)
Director of Numerous Organizational Boards
Dodgeland (WI) "Dollars for Scholars"
Watertown Chamber of Commerce
Watertown Area YMCA Board of Directors
Town of Clyman Zoning Grievance Committee
Wisconsin Auctioneers Licensing Board

Clubs

Clyman (WI) Lions Club
Watertown (WI) Elks Club
Watertown (WI) Moose Lodge
Watertown (WI) Agri-Business Club
Rocky Mountain Elks Federation
Ducks Unlimited
National Wild Turkey Federation
Watertown BNI; Business Network Institute
Rotary

Military Record

Served in the Army National Guard 1971 – 1977

Awards Record

United Country Real Estate-Master Sales Award 2014
United Country Real Estate-Master Sales Award 2013
United Country Real Estate-President’s Round Table 2012
United Country Real Estate-President’s Round Table 2011
United Country Real Estate-Master Sales Award 2010
Town of Clyman, WI Zoning Advisory Board 2010
United Country Real Estate-Diamond Award 2009
United Country Real Estate-President’s Round Table 2008
Wisconsin Auctioneers Association-Chair of Board 2007
Wisconsin Auctioneers Association Board 2001-2007
Wisconsin Auctioneers Association-President 2006
Wisconsin Auctioneers Association-
Distinguished and Devoted Service as President Recognition 2006
Re/Max Realty Center-Top Producer, Sales 2005
Town of Clyman, WI Zoning Advisory Board 2000
ERA Real Estate Top Gun Award 1996
Wisconsin Pork Producers Board 1987-1994
Wisconsin Pork Association-Distinguished Service Award 1993
Wisconsin Pork Producers-President 1993
Wisconsin Pork All American-
Proficiency, Exemplary Leadership and Service to the
Nations Pork Industry Recognition 1992
Dodge County, WI, Pork Association
Dodge County Producer of the Year Award 1989

Bottom line?

Don’t just “hire an auctioneer.” Hire the right one.
Let Stan Jones of Jones Auction & Realty Service be your first call—and the last one you’ll need to make.